I don't shampoo every day - more like every two or three - but I ALWAYS use Head and Shoulders when I do. The Ocean Lift specifically has a nice scent to it and my head tingles after every use. I have used other shampoos over the years and none leave me with a genuine clean feeling quite like Head and Shoulders does. Effectiveness I've been using Head and Shoulders for the past few years on and off (consistently for the past year and a half) and have definitely noticed a positive difference when I am using it. My scalp feels clean every time I use it and it is noticeably healthier. My hair feels soft and less damaged with each use and is never dried out. Scent This scent is one of my favorites Head and Shoulders provides, second only to the green apple. It is refreshing and generally smells clean. It is pleasant to use each wash and I would definitely buy it again. My brother and I both use the Ocean Lift, so while I would classify it as more girly than the original it is not overly so.