My little Jack Russel terrier LOVES her Hartz DuraPlay Bone. It seems to be the perfect combination of softness, bounciness, and squeaky-ness. Typically when I purchase a new toy for my dog she'll play with them off and on for a couple of hours on the first night, then slowly over the weeks it will make itself into the "regular rotation". However, my pup, after receiving the Hartz DuraPlay Bone played with it for HOURS the first night, and ever since then I has not taken a backseat to any toy. My dog likes to chew her toys, but she's not really rough with them. For example, stuffed animal toys will last for weeks, so I don't know how this bone would hold up with a dog who likes to tear things apart, but for my dog, it's perfect.