Goodyear has always been my go to tire. The brand came stock on my car. When Goodyear had a great offer with rebates it was a no brainer to choose the Assurance comfort touring tire for replacement. With regular rotation and tire monitors these tires will last 40K or more. The tires are not noisy and give a comfortable ride. The tires are also good for winter driving. The sidewall of the tire gives all the pertinent information required for tire rating and psi. They look good on my car and I have confidence in the Goodyear brand.