I'm not a fan of All purpose flour in general, just because I feel like there are far healthier flour options available (whole wheat, almond, etc.) but in terms of this brand doing its job, it does it and it does it well. I actually use all purpose flour when making my own "play dough" and "clay" and the consistency is lovely and the finished product turns out very nicely. I appreciate the affordability as well. I also like that it comes in a variety of sizes, I like to buy it in bulk and save even more, especially since I don't cook with or eat the flour, I can use it long after the expiration date with no effect on my product. Gold Medal Flour uses quality ingredients - I always appreciate a company going the extra mile when it comes to their products as so many companies seem to just squeak by these days. If you don't mind using all-purpose flour, then definitely. Use Gold Medal Flour hands down.