I LOVE Giovanni Deep Moisture Shampoo. I have fine & super dry hair and this is the first shampoo of many I've tried from both non-eco friendly & eco-friendly lines. I LOVE this shampoo because 1) it IS eco-friendly, 2) it IS moisturizing, 3) it's not overly fragrant, & 4) It's affordable, unlike others I have tried. It also works well with dyed hair, helping it not to dry out. I also have not needed to use conditioner since using Giovanni Deep Moisture Shampoo! Effectiveness Excellent! The Giovanni Deep Moisture Shampoo is really effective for keeping my hair from getting dry. I don't even need to use a conditioner! It also hasn't dried out my scalp like other shampoos have done. Even in the winter time when the air is dry, it still keeps my hair & scalp nice! Scent LOVE the scent for Giovanni Deep Moisture Shampoo! I sensitivities with fragrance and this is just right & uses natural oils. It's perfect!