My man has a nice five o'clock shadow, don't get me wrong. But sometimes he HAS to shave. The problem is, he has very sensitive and dry skin. He likes to use an electric shaver, so he can't really use conventional shaving cream that has a moisturiser to help his skin. So, he would always have a rash, or breakout red spots on his neck from shaving. After recently trying Gillette Fusion After Shave Balm, there has been a noticeable difference. He still shaves with his electric razor. But after, he applies the balm. He has said that it feels soothing and cool. It doesn't feel greasy like a lotion would, rather it is more like a cream that soaks in his skin fairly quick. You only have to use like a pea size amount, which is good on the budget. He also loves the smell, and says it is sweet. I think that its more like a typical shaving cream smell, but not as musky. I have noticed that his skin is very smooth and without the red splotches from irritated skin. For that reason alone, its worth the money he spent on it.