My husband tried this shampoo because of the phrase used on the bottle "deep cleaning". His hair can be somewhat oily at times and he needs a shampoo that cleans very well. Gillette Deep Cleaning Shampoo is his new favorite and has become a regular on our shopping list. I have tried it myself and have to admit I like the clean fresh smell. It works well for deep cleaning the product build-up out of my hair. The price is comparative to other name brand shampoos and a little of this product goes a long way. Gillette Deep Cleaning Shampoo produces a rich thick ultra cleaning lather and its very pleasent to use. It deep cleans your hair but does not strip it from natural oils. My long hair remained soft right down to the ends when using this product. It's great for men, but I think women would like it too. Gillette Deep Cleaning Shampoo does deep clean and is gentle enough to use every day.