I was skeptical of the quality of Ghirardelli Luxe Milk Chocolate when I saw it in a supermarket but since I was in the mood for chocolate, I figured I'd give it a shot. I was actually surprised at how delicious and rich the Ghirardelli Luxe Milk Chocolate was, especially for the price. The chocolate was creamy and softened when I bit in to it, as opposed to crunching in half. The portion sized pieces have the company's name carved in to them, making them feel more luxurious. It was impossible to just have one piece, and while the chocolate was rich, it didn't taste overly sweet. The chocolate melts a bit when you put it in your mouth, and is very easy to chew. I always thought there wasn't a big difference in the quality of chocolate, but after trying the Ghirardelli Luxe Milk Chocolate, I definitely could notice the difference. I would definitely recommend trying this chocolate, even if you aren't a huge fan of chocolate.