I love this coffee. I spent way too much money at Starbucks, but love mocha coffees. So I tried several brands. And this was the winner. When brewing it the first time, my children asked me if I was baking brownies. I drink it both hot and iced, with creamer and a little sweetner. While pricier than other brands of coffee, the flavor is worth every penny, and with the money I save by not visiting Starbucks everyday, I can afford to splurge.