I did a happy dance when I found out that Gevalia coffee was going to be sold in stores. But I was sad to find out that they weren't offering flavored coffee products in stores. I have been purchasing Gevalia flavored coffee online for several years. I love the taste of Gevalia coffee, however it can be pricy when purchased online. I usually do not buy coffee that is not flavored, but I recently tried Gevalia Traditional Roast coffee because I had some coupons for it. I did not think I would like the flavor as much as I like my flavored coffee, but I was mistaken. Gevalia Traditional Roast Coffee has a wonderful flavor. It does not have a bad aftertaste, and is strong enough that I use a little less grounds than I do with other coffees. Gevalia coffee has always been a treat to drink when buying online...now I am hooked on buying the Traditional Roast in stores too.