I got a lot of this baby wash from my baby showers so I didn't have to buy it on my own until my daughter was about a year old. I was expecting it to be comparatively expensive because it is such a higher quality than the other baby washes I used. Imagine how pleasantly surprised I was to discover it was one of the least expensive baby washes on the shelf. I just love the way my kids smell when they come out of the tub smelling like soft lavender. Nothing in the world compares to a soft, clean, nice-smelling baby wrapped up in a towel in your arms. Plus I don't have to worry about soap getting in their eyes because the formula is so gentle. As an added bonus, the soap doesn't dry out their skin. That is nice because both have the tendency to get eczema in the winter months. The only thing I would change is to get a childproof cap. Now that he's discovered how to open things, my son likes to dump half the bottle into the tub.