I purchased this cereal on an impulse and I was very pleased with it. I admit, it the caramel taste is faint. I still love the taste and there's no cardboard taste. I was expecting the cereal to be bland, but it's far from it. I can eat dry or with milk, it's great either way. The cereal doesn't make my mouth feel like I have eaten a bowl of glass. I was expecting it to be a little pricier, but it was the same price as many cereals. The product is perfect for someone looking for a cereal that isn't heavily sweetened or just a light sweetness. It helps with fiber really well, also. I've heard friends say that anything designed to be healthy can't be good and when they tried the cereal they changed their mind. My husband and I eat cereal at least once a day and keep a box of this in the pantry. My husband is very picky and he loves Fruity Pebbles, but there are mornings when he specifically asks for this cereal.