I have always enjoyed the taste and thirst quenching capabilities of Gatorade. I feel like a real athlete when I have a hard workout and feel that just plain water isn't going to cut it. Glacier Freeze is a newer flavor of Gatorade; it's been around for 5-10 years I'd guess. Like other Gatorades, it isn't highly sweetened or overpoweringly flavored. It has a subtle flavor that tastes a bit like berries and ice. It is very refreshing. It is also my son's favorite. He always says he wants the blue one. I don't know if other parents do this, but we usually get Gatorade for the kids when they are sick. It's a good way to keep them hydrated and to replace electrolytes. Plus, when you're sick, a little treat goes a long way to making you feel better.