I bought these because I was GNC brand loyal shopper. Before.being pregnant I was also usong their brand of women's active multivitamins. I chose to stick with the brand not solely because of brand loyalty but because first, they were cheaper than the ones prescribed by my obstetrician even with insuramce covering part of the price. Secondly, they had more nutrients than the cheaper store brands and because of my decrease in appetite due to pregnancy (weird?!) I felt I needed those extra nutrients for myself and my ever growing baby. Third, I could find these in a store I shopped in frequently so it was convenient. They didn't have a bad smell or gross after taste either which was a huge plus for my weak stomach. The only negative thing I can say about these vitamins is a dose consists of two pills versus one pill and they are not exactly small pills. Overall, I was satisfied with my.purchase of the GNC Prenatal vitamins with iron.