I'm rating this product a 10 based on what I use it for. I have had my mixer since my husband and I bought our first house 13 years ago and it is still going strong! I use it for the vast majority of my mixing needs. It is great for mashing potatoes and some baking needs. Cookie dough ends up being a bit too thick to mix up with this. The dough gets stuck in the beaters. I'm sure if I used this for too many thick things I could possibly burn out the motor. Mixing Performance Based on the items that I use this for (things that aren't too thick) this does a great job of mixing everything I have used it for. I do use it the most for mashing potatoes. Ease of Cleaning This is very easy to clean. Just pop off the beaters, throw them in the dishwasher and wipe down the mixer. Design It is nice and lightweight and the speed controls are conveniently located at the top near the handle. Durability I have had my mixer for 13 years and it works great. Hopefully I have it for 13 more!