When I purchased the Fry Daddy I was about to take my first forex into the magical world of deep frying foods at home. Now I'm not exactly a professional in the kitchen. I try, but not every attempt I make works out so well. Because of this, I didn't want to spend a fortune on a deep fryer. You know, in case either it was really hard to deep fry things, in which case I probably would have given up after the first or second attempt. If what ever I deep fried the first time had turned out horribly I might have given up too. Either way, I didn't want to invest much until I knew deep frying was something that I could feasibly handle. The Fry Daddy was cheap so it fit my first criteria. The second was that I wanted to start small. I don't have an extra large kitchen so if I'm not sure I'm going to use a kitchen gadget often I don't want a super large one to start with. The Fry Daddy we the smallest deep fryer I saw. Performance I think this was a good starter deep fryer. It worked well, the food came out they way I hoped and for me, there's not much more I can ask! Ease of Use Very simple and straight forward which I appreciate in any kitchen gadget!