Upon smelling this shampoo I was in awe and truly hoped this would be a new found relationship that I would be enjoying for a long time to come. Sadly, this was not the case and I found myself very disappointed. First of all, the smell is amazing. Look if you want to, but there is not a better smelling shampoo out there. The smell is very fruity, very strong and powerful and something that the nose will love to smell. And, with the promises of making the hair shine and full of volume, you can see why there is so much appeal here. But the shampoo has no other benefits aside from the smell. I used it every day until the bottle was gone, and while I Did love smelling my hair all day long I did not notice any type of added volume or shine. My hair looked the same as when I used another brand of shampoo. It took a lot more shampoo than it should have to wash my just below the shoulder hair, and I did not find it to provide that big lather that I like. On the bright side there is no animal testing with this product, so that is something that you can enjoy. And, the product is relatively cheap. SO, if you wanted to wash your hair with a good shampoo and follow up with thi for the smell you could afford to do that! Effectiveness This is not a shampoo that is going to make any kind of difference in your hair one way or another. Scent This is the absolute best Papaya smell you will ever have the pleasure of smelling!