I love this shampoo - my sister snagged me a free sample and then I was hooked. It makes my hair smell great, and leaves it clean and very soft and shiny, just as it promises. It is also very gentle and doesn't take much, so it lasts a very long time. Which is great since it is a little pricey even at big chain retail stores. But I don't hesitate to keep buying it since it works so well. The ingredients are pretty straightforward - a mixture of typical shampoo additives and lots of natural, healthy ingredients. I love the effect of the olive oil. I also use the same brand conditioner and occasionally use the glossing cream for styling purposes. Effectiveness My hair is always squeaky clean after use, and dries quickly into a soft and glossy sheen. It doesn't weigh my hair down at all. I usually let my hair air dry, which cuts down a little on the shine, but when I use my hair dryer and flat iron my hair is super glossy and easy to style. Scent The smell is fantastic! It smells clean and fresh and has no irritating fruity or flowery stuff.