I received a sample of this shampoo and after trying it I can say it is great. It has a pleasant scent that isn't loud and lathers well. I love the results I got from using it. My hair is usually hard to manage, with Fekkai my hair was so shiny, smooth with lots of volume. Even though this shampoo is a little pricey, I do believe it is worth every penny. This will not disappoint you and make you feel miserable for wasting your money, try it and you will be surprised at the results you get. Effectiveness Sometimes I feel like the more expensive shampoos do not clean as well, I was really surprised how nice and clean my hair felt from shampooing with this. This shampoo adds so much volume to your hair, leaves it looking full and healthy. Scent Fekkai shampoo has a nice pleasant citrus scent, not so girly that a guy couldn't also use it. This is not loud and overwhelming to the point it gives you a headache like some do.