Folgers is a #1 on my list for coffee. The taste is wonderful!!! The coffee is so fresh.Folgers definitely surpasses many other brand of coffee on the market. My family has different passions for their taste in coffee and Folgers does offer that. Folgers has such a fresh taste to every cup and it's just not the commercial that states that but is definitely so true. It's almost just like you went to a local coffee place and purchased an expensive cup. The difference is number one the savings as your not paying 43 a cup and secondly the convenience as it's right at your fingertips when you get up. Folgers highly surpasses many of the brands that are on the market today. I am thrilled they produce such a wide variety as many times while grocery shopping I will take a minute to check out anything new they have added to their line. I even love their decaf! During the holidays you can pick up a special flavored coffee to serve with dessert!