Finesse is a shampoo that I grew up using. I hadn't really used Finesse for many years as I tend to not really have brand loyalty to one shampoo brand. I've used everything from Herbal Essences to Pantene to Suave. I'm really not too picky about shampoo because as long as it doesn't dry out my hair, I figure it's just shampoo. I do agree that some shampoos work better than others at getting your hair soft and shiny. I just don't think shampoo is worth a really big investment because it's not like it's something that is in your hair for a long time. Finesse is great because of the smell, but I'm not sure if it really enhances the texture of my hair. I don't notice a real big difference. I think it'd be great if it gave some volume especially since I now have short hair and don't want my hair to deflate, but I don't really expect much from a shampoo. The smell is great and the low price is enough to keep this as a shampoo I'd have on rotation.