I recently ran out of shampoo and needed to grab something to hold me over until my order came in. I was at the grocery store and this Finesse was on sale. I grabbed it and decided to give it a try. I'm very glad I did! I needed something to moisturize my dry winter hair. This shampoo, along with the conditioner got the job done! In just a few washes, I felt my dry hair regain life and volume! My hair continued to suck up the moisturizing components in this shampoo. In addition, it smells fantastic! Effectiveness Definitively gets the job done and moisture back into dry hair. My hair gets exceptionally dry during the cold New England winters. I have not had luck with many moisturizing shampoos and conditioner until now. I always had to spend extra money on a moisture mask. The Finesse moisturizing shampoo and conditioner do such a good job, I can eliminate that moisture mask and save some money! Scent Smells fantastic! Clean scent that lasts!