For me personally, I would rather not pay more money for a "pro vitamin" shampoo that does not give better results than a regular shampoo. It is not worth the extra money when it does not give a noticeably better result over a regular shampoo that costs less. Effectiveness For simply washing the hair, this product is extremely good at cleaning and removing oil and grease that can build up in the hair. It is also gentle on the hair and skin, leaving them feeling soft and refreshed. However, it advertises itself as a "pro vitamin" shampoo. I would expect it to give noticeably better results and notably healthier hair than a regular shampoo. For me personally, I simply have not seen better results. It certainly works well, but it seems to only work as well as a regular shampoo that is not designed to give these added benefits. Scent This shampoo does not give any strong or overpowering scent. It simply gives a fresh and clean scent that I find rather pleasant to smell.