Equate Daily Regenerating Cleanser is and okay product, though it isn't one I would buy, or use regularly. There are little granules in it that feel very good and invigorating, but to use it every day as the product's title suggests can be extremely irritating to my skin. Perhaps my skin is just sensitive, but with prolonged use my face got very tender and reddened easily. It didn't feel fresh, or good. Just sore. I have dry sensitive skin normally and would not recommend this for anyone with comparable skin. Effectiveness I would have to say this facial scrub exfoliates well, or perhaps too well. It felt good the first time I used it, but to use Equate facial cleanser regularly is too much for delicate facial skin. Ease of Application Just squeeze a little bit out of the tube, rub it between your fingers and you are ready to scrub your face. That's how easy it is to use. Scent Though this product didn't work well in living up to my expectations, I have to say that it smelled very good.