This product is pretty effective, and being the Equate brand, it does not cost as much as the competition. Combining low price with good effectiveness makes it a pretty good deal. Effectiveness For me personally, this works quite well for relieving various allergy symptoms, especially in the sinuses. It works about as well as the equivalent alternatives from more expensive name brands. Ease of Use These are very easy to take. Personally I have never had any problem actually using the product, and I have never had any negative side effects. Side effects and allergic reactions can vary from person to person, so warnings and directions should certainly be read carefully and heeded. Immediacy This product works about as quickly as can be expected for this type of medication. Some may wish for faster results, but personally, I have not found an equivalent that gave faster results (although I certainly would have liked them).