Equate brand Loratidine is a good product to keep around during allergy season. It is less costly than the name brand product, and works equally as well. My favorite aspect of using this medication is the reality that it doesn't leave me feeling sluggish, or groggy. It might take a bit longer than some medications to kick in, so I take it on a daily schedule with my other medicines. This helps ensure round the clock coverage from those dreadful sneezes and itchy eyes. Effectiveness Once taken, it takes this tablet a little bit of time to kick in effectively. Aside from the time factor, it works quite well and doesn't leave me feeling drowsy. Ease of Use The pills are tiny and very easy to swallow, and only one tablet per day is needed. It doesn't get much more simple than that! Immediacy It takes a little while to "kick in". This doesn't necessarily mean that I wouldn't recommend it. My doctor advised me to try taking it at the same time every day to help prevent and relieve my allergy symptoms throughout the season. By doing this, it seems that Equate's Loratidine tablets gradually build up in my system and help that way. When I take them at random intervals, I had problems with getting the immediate results I craved.