Equate eye cream works for me because it is easy to use, and really reduces those fine lines and wrinkles that start to show after you turn 40. Some call them wrinkles, I say they are character lines, but you still do not want too many! I use Equate eye cream every night and morning, it is light and greaseless, goes on easy even under makeup. I notice a difference in my eyes and the slight lines around the eye. With Equate eye cream you get the perks and benefits of the expensive brand name products without the high price tag, which really is paying for that brand name. Don't judge the bottle by the low price, Equate is an effective eye cream that will benefit women of all ages. Start using Equate before those lines and wrinkles appear and keep that youthful look longer. I get compliments all the time, once I was even asked if I had a "lift", which I have not, but that shows that Equate really makes a difference!