I always bought Excedrin but when I saw how much less expensive this was, I had to give it a try. I am so glad I did! When I say less expensive, I'm talking by a lot. Buying this product instead of the name brand saves me quite a bit of money since I use this fairly regularly. Equate Extra Strength Headache Relief works just as well for me as the Excedrin does. I do not always buy Equate brand just to save money but when the quality is comparable to the name brand I say why not. They sell this in individual bottles and twin packs. It's a better value to buy the twin pack if you use this type of medicine often. Effectiveness I get migraine headaches a week straight out of every month. I also have osteoarthritis in my back and suffer from back pain. I take this and it does a wonderful job of relieving both my headaches and back pain. Ease of Use These are round tablets that are coated. They are not heavily coated as other pain medicines I've tried. So, when I take them I don't leave them on my tongue very long before taking a drink and swallowing them or they do start to dissolve. I hate that chalky aspirin taste. I have a hard time swallowing and getting pills down but these are ok. I wish they were a little bit smaller to make them go down easier. Immediacy These usually take about a half an hour to kick in for me. I take them at the very first signs of a headache which usually prevents me from getting a full on migraine. I will occasionally take fast acting pain pills but these work great and are very budget friendly.