Walmart's Equate brand of ibuprofen is just as effective as name brand ibuprofen (e.g., advil), at a much lower cost. It also looks the same. Effectiveness Equate brand ibuprofen is extremely effective for relieving all types of pain ranging from muscle and joint aches after a workout, menstrual cramps, headaches from muscle tension or sinus pressure to dental pain. I have bottles of this in my car, purse, throughout my home and at my office. It's really great. Having said that, it's important to read the label and not take more than indicated. I will occasionally experience upset stomach if I need to take it for more than a day or two, and long term use can cause other complications. Ease of Use These tablets are small and easy to swallow. It requires two to make one adult dose, which is nice because I can give my kids half a dose easily. Immediacy I can take two of these tablets and get relief within twenty to thirty minutes.