I understand these are the generic brand, but come on. They could have done a better job with these. They basically were (and not just in the way the packaging looks) just baby wipes. The solution on these facial cleansers was not good at cleaning at all. It basically was just a water wipe that removed barely the surface dirt and makeup. It did no deep cleaning whatsoever and took more than one to complete my face. I did not like the texture of the wipes because if you try to scrub at all they roll up and/or rip. The only good part, which might be compensation for quality, is that you get way more in one pack than you do of the name brand facial cleansing wipes. Also, I do like the container it comes in because it has a cool flip lid that is plastic and will keep all the moisture inside. You could even reuse it if you really wanted to. Overall these were just okay and I probably will just stick to the name brand wipes. Effectiveness They really did not have much of any exfoliating quality to me. They hardly did a great job of cleaning even surface debris away. Ease of Application Great container and easy to use wipes.