This diaper rash cream typically sells for less than the brand name products, but you get what you pay for. You can definitely save money by using this off-brand, but it also won't work as well as paying a little more. One simply needs to decide between the tradeoff of price and performance. Personally, I would rather pay a little bit more for good results. Performance This off-brand diaper rash cream seems to work a little slower and less effectively than typical on brand products. Personally, we have not seen allergic reactions or bad side effects from using this cream, but, of course, that would very from baby to baby. Caution should be used and one should watch for allergic reactions any time a new product is used, especially on a newborn or young baby.