I am always trying new products but I am also on a pretty strict budget. So I like when I can find products that cost less but have the same or similar active ingredients as the more expensive brands. This is Equates version of Olay. I think it did an amazing job of refining my skin and making my complexion better. This is so much more budget friendly than Olay and it worked just as well. Effectiveness I apply this serum during the day. I really don't need to another moisturizer like I've had to do with other serums. It only takes a small amount. It makes my skin feel silky without feeling greasy or oily. It absorbs so nicely into skin. It produces a healthy natural glow with continued use. I noticed that my fine lines looked less noticeable and smooth after using this for a while. Ease of Application This is so easy to apply. I love the pump bottle which keeps bacteria and other contaminants out. Scent This really didn't smell like much to me. It is lightly scented.