I have never used the aveeno brand of this product, so I can't compare it to that. This product is just okay to me. It is greasy and I still feel like it has not absorbed when I wake up in the morning. It doesn't smell to great, either. It also leaves residue. It is good, however, for when you Re experiencing very dry patches. Just as a daily moisturizer it is not the best. Ease of Application Good because one pump does not give a ton. You don't have to worry about wasting it.