This liquid allergy medication works quite quickly (seems to be quicker than pill form). It doesn't have the most pleasant taste, but it certainly is tolerable to swallow, especially if one has a drink of water immediately afterward to remove any lingering aftertaste. It seems to work as well as the leading brand name alternatives, and this Equate version is definitely a lot cheaper. The effectiveness and immediacy of the product seems comparable to the competition, so the lower price definitely gives much more value for the money spent. Any children's product should be carefully examined and studied before use, particularly for young children. For me personally, I don't have a problem using this product for my children, as long as we simply follow the instructions given and heed the warnings. As long as one follows those directions and warnings, I would recommend this to them.