Equate brand is typically cheaper than on brand products, which is good. But personally, I would rather only pay for regular moisturizing lotion that seems to work just as well as "advanced healing" lotion. Scent This product is unscented, so it doesn't give an overwhelmingly strong, unpleasant scent. It simply gives a fresh, clean scent that is rather pleasant. Absorption This lotion absorbs into the skin pretty well simply by rubbing in. My complaint about it would be that it can leave a rather greasy feeling that I personally find uncomfortable. Some may not mind this type of feeling, but I personally don't like it. Effectiveness This product seems to work just as well as any other moisturizing lotion. For that part of it, I would give it a good rating. As far as the advanced healing part of it goes, personally, I'm not convinced that it is very effective at providing healing apart from regular moisturizing. To me, I have not seen any great benefit from it that regular moisturizing lotion does not give.