When I was younger, I did not like these plain doughnuts very much (neither did most in my family-when we bought the variety pack my dad ended up needing to eat the plain ones). But as I got a little bit older, I began to acquire a liking for these doughnuts. My enjoyment of them grew to the point that I will now sometimes buy this box of twelve plain doughnuts instead of the variety pack that includes other flavors. My favorite way to eat these plain doughnuts is to dip them in a drink. They go best in milk, as the doughnut and milk flavor combine into pure deliciousness. But I also enjoy dipping them in coffee, and this is a great way to have breakfast in the morning (usually the milk and doughnut is a snack before bed time). My wife and I can get through a box of these doughnuts in a few days, particularly if we let our older son have one to two. Overall, these doughnuts were an acquired taste for me, but now I love them.