My dermatologist recommended this product to me. I was looking for full protection for my Irish pale, sensitive skin, but was having trouble with prior sunblocks not absorbing. I LOVE THIS PRODUCT - it does everything. Scent No scent - which is great because there shouldn't be any scent in sunblock. For me, with somewhat sensitive (but mostly "normal" skin), any facial product that smells nice irritates my skin. I'll take the no scent! Absorption Great. Absorbs nicely, but it does take (as typical) 10-15 before you can reasonably apply makeup. Longevity All day! I've worn with only one application throughout the day. I can't speak about using this product alone for days at the beach, or swimming or "intense" sweating/workouts, but on a day-to-day basis I feel very comfortable about the protection coverage I get from one application. Effectiveness Great protection, even when I'm outdoors for entire day. So far, I haven't had any experience with burning or redness on days when I've used product. Ease of Application Very easy.