I have fair skin. Even when I try and get a tan, I rarely ever tan - I turn red. I hated looking so pale all the time. So, I've tried bronzers in the past, and looked a little orange. Not so with Elizabeth Arden Sun Goddess Bronzing Powder. What i like about it is that you can apply just the amount you need, to look sun kissed. It keeps me looking nice and healthy, instead of pale and sickly. It's a bit expensive, but you get what you pay for. The final result is worth it. I don't wear it to work, but I do wear it when I go out in the evenings...all year long. Not as deep in the winter months, but just a little touch so that I look alive. During the summer, I can turn it on a little more for a real sun drenched look. It really sets off my blue eyes. I love it! I look really natural. I CAN put on enough to look really glamourous, but for day to day, I want the natural look. Very effective.