I've been using the Elizabeth Arden Deep Cleansing Mask for years and have never been disappointed! It's a relatively thick, white paste that you spread all over a freshly cleansed face. After about ten minutes the mask should be dry and ready to be rinsed off with warm water and a wash cloth. First thing I always notice is how the mask sinks into the larger pores on my skin, like on my nose, as it dries. This indicates to me that it's sinking into those pesky pores to unclog and clarify! After rinsing, the skin on my face always has a bit more color to it and feels really clean. The great thing about this mask is that it is still quite gentle while still being effective. The formulation is pretty thick so to rinse it off thoroughly I usually incorporate a wet wash cloth to help me out. Effectiveness This mask is one of the best! You will have no doubt that it's working, yet it is not crazy harsh either. Ease of Application It's a pretty thick formula, so care must be taken to avoid your hairline and such when applying. Scent This mask is not necessarily that fragrant of a product. It doesn't smell like much of anything, at all which is fine.