**Earth's Best Organic Shampoo and Body Wash** is actually organic. The first thing I checked for was **sodium laureth sulfate**, or a similar ingredient, which is a known carcinogen. It''s what produces the suds in most toiletries. The **Earth's Best Body Wash** doesn't have any. Plus, the **Earth's Best** formula seems to rival the Johnson and Johnson **tear-free** market. We like fragrances, and are pleased with the **lavender **scent of the **Earth's Best Body Wash**. Because it's **organic **and **hypo-allergenic**, we don't worry about perfumes irritating our baby's skin.As a guy, I tend to think functionally, so the idea of using one product **gentle **enough to wash my baby's **body and hair** appeals to me. When she's splashing around in the water or trying to blow **bubbles**, I'd rather be paying attention to her than which bottle I'm grabbing. **Earth's Best Organic Shampoo and Body Wash** also has a convenient **flip top** that opens with the press of a button.