I have read over and over again how good Dunkin' Doughnuts coffee is, and I finally decided to give it a try. I am so very glad that I did! I'm not usually a coffee snob, I buy whatever is on sale. However, after tasing this coffee, I will don't care if it's on sale or not! It is now my go to brand! I was hesitant to try the dark, as I was afraid it might have the bitter taste. But I love the taste of a stronger, darker coffee (must be the Sicillian in me!), so I decided to go with the dark roast rather than the original roast. I was very pleasantly surprised at how smooth and rich it is! No bitter aftertaste! Finally! A coffee that is reasonably priced, readily available, and it tastes like heaven first thing in the morning!