I have tried a variety of Doves products and have always been very impressed with the quality for the price but this hairspray didn't meet my expectations from Dove. First off this hairspray has the best smell ever! Not fruity, but clean with a masculine type smell is how I describe it. I didn't feel I needed to wear a fragrance while using this product. The hold claims to be extra so I expected my hair to hold. After spraying my hair and brushing I had a dry feel to my hair, my hair looked dry with No shine. This product made my hair look dull. I don't think this is a good product to use if you are a person who reapplies during the day, it's meant to be sprayed and go, with a light spray. It doesn't leave flakes, it doesn't have a stronghold, but has a great smell. I would recommend you try it out. I think I am just a big hairspray user and need a better hold. Dove has some of the best products out for the price this just isn't one of them.