I absolutely love the Dove formula for their Sensitive Essentials day lotion. I have been using it since I was old enough to care about my skin. I have been spoiled because I did not know until later what high quality it was! It keeps my skin so soft and moist, no matter how dry it gets! Even in the cold winter months you cannot tell that my skin might have even had the slightest dryness to it. This is even in the midst of using makeup products on my face every day and using different cleansers. I really like that it is a dry formula so I never feel like there is a film left on my face it just soaks right into my skin. It is very lightweight and still very moisturizing. I highly recommend this facial moisturizer! It is one of the best available. Effectiveness This formula is very effective and easy to use. Ease of Application So easy to apply because you can never use too little or too much! It always soaks right into your skin and never leaves a residue or film. It also never feels sticky to the touch.