I absolutely love Designer Skin tanning products! Although I no longer tan indoors, I tanned all throughout my twenties in tanning beds and booths and used many different products. Designer Skin tanning lotions and bronzers are my favorite. I often use their products as everyday lotions when I can find them at a good price. Tanning lotions are generally very over-priced, but when you can find Luminary at a good price, it is worth it. The bronzer in this lotion is pretty subtle unless you have very pale skin. I normally have medium skin that gets medium dark with a tan. I find that Luminary evens out my skin tone quite well. When I used it in tanning beds, it would help to accelerate the tanning process faster than if I did not use a lotion. The scent is wonderful. Designer Skin typically makes their lotions with fruity or floral scents, and this one is no different. You truly do get a luminous tan from using this product with tanning beds. If you choose to use it as a regular lotion, you'll still look luminous, but may not be as dark as you prefer.