I try different brands and flavors of yogurt all the time and a friend of mine recommended that I try this Activia light fat free yogurt. It is a little more expensive that what I normally pay for yogurt, but I figured it must be really good. After trying this yogurt I was not super impressed. Yes, it is a good tasting yogurt, but it did not really seem like anything special to me. I think it may be a little more expensive because of the ingredients in it. For me thought, I eat yogurt mostly because I like it, not because it is good for me. That is just a plus. I will not be buying this yogurt again just simply because of the price. If I were eating yogurt to get the benefits from it, this Activia yogurt would be well worth the money. The taste is really strong and good even though it is light and fat free. The consistency is good too. It is pretty thick and very creamy. I only rate this an eight out of ten because the price is just a little too high.