We live in Texas where the mosquitos get really bad in the summer. So we used to buy only "off" brand mosquito spray. They were out of it so we got this to try and we were pleasantly surprised. It worked so well we might just use it from now on. Effectiveness It is very effective. We didn't have to keep applying it like other sprays. Ease of Application Like most mosquitos sprays this is easy to apply and easy to wash off at the end of the day. Scent We loved this because it didn't have much of a smell at all.