Not the top end coffee maker but does a great job. We have been using ours faithfully for 4 years and have never had a problem with it Brew Performance It brews quickly, quietly and keeps coffee hot after it is brewed without burning it. Ease of Cleaning I think this coffee maker is easier to clean than some of the others we have had. I like how simply it comes apart to clean. I have never had a problem with it getting clean Ease of Use Put coffee in the night before or first thing in the morning, turn it on and in minutes you have a full pot of coffee ready for use. My husband drinks almost a whole pot himself so this is an important factor Design It is cute, not to flashy, blends in with our kitchen appliances and is easy to move from one place to another if necessary Durability As I said, We have had it for 4 years and have not had an issue with it yet. It brews consistnetly and effeciently.