I was looking to purchase a Keurig, but so stumbled upon this coffee pot in a retail store and couldn't pass up the purchase price. I am so glad I didn't pass it up! It's been great and the factor of not needing filters has been AMAZING! Now I granted I would have liked the trendy Keurig, but this coffee pot has been great! It's quick, easy to use, and has great features. The only downside to it is cleaning... it has a self cleaner on there, but I still have to physically clean it myself. I don't mind though at the price I purchased it!