I Love my Cricket flat iron I never leave the house without straightening my hair, I have tried the generic version of the chi purchased at salley beauty supply and it just didn't so the job very well. The reason I say that is because I have natural wavy curley hair and it frizzes very badley. The price I paid for it was insane and it broke just after 6 weeks of having it. The Cricket one I purchased was also a little pricey but very well worth the money I bought it in August and I have never had a problem with it. I also like that it heats up to 400 degrees in less than a minute, it dosen't leave creases in your hair, It also has a swivel cord so it dosent knot up, also I have never burned myself from this one because of the way it is made. When I straightn my hair in the morning it lasts till the next moring when I get in the shower I have never ever hade a flat iron do what this one can do. My hair also does not fry do to how much and how often I use this to be honest This is the best purchase I have made for myself in years. So if you can I would definatley try this product out. Your hair will be smooth soft and shiney all day long.