The crest whitening is a great toothepaste. Before this one, I was using colgate and did not get the same satisfaction as I do when using the crest. It gives your mouth a cool and refreshing feeling after brushing. I love that it is not too potent and does not make my gums hurt. It has a taste that is not un-bearable. I like to have whitening included in my toothepaste and this one inparticular does the job. The other people living in my household also use this product and are very happy. I have noticed quick results when I've used it and will not be buying another brand anytime soon. It was inexpensive compared to other brands. Also it is easy to obtain, because most stores around my area carry this product. It lasts a long time so I do not have to replace it too often. I'm very glad I made the decision to buy this product. Crest has always been the brand of toothepaste I prefer, and with whitening included, you can't go wrong!